Course description: This resource introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Learners will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Learners will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Grade: 11
Type: College Preparation
Prerequisites:
None
Course description: This resource introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Learners will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Learners will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
These learning resources support both Teacher led instruction and independent study.
For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.
These learning resources support both Teacher led instruction and independent study.
For independent study, Learners may engage in active notebook reflection whenever prompted to participate in Discussions, Partner Activities, or Quizzes. No assignments can be submitted to TVO for grading or credit.
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